Search Engine Optimisation (SEO)

Your website is your online identity. With so many websites out there, you need to be visible. It's up to you to get found. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website from search engines.

SEO is more than updating meta tags and keywords. Search engines have become smarter and now rank pages based on the quality of content and the overall website user experience. Google has introduced ranking websites based on the credibility of content and its Core Web Vitals score.

A website requires to update & improve its content, have its meta tags and keywords updated on a timely basis. It is also essential to perform a technical SEO audit to remove bottle necks and improve the website load time and Core Web Vitals score. Following proper HTML page headings tags, submitting sitemap and robots.txt also improves the website organic traffic.

• Why is Robots.txt so important?

  
  
  

  Robots.txt is a file on your website that tells search engine crawlers the areas on your site they should avoid and the areas they can visit. With proper knowledge of the format, this file can be very useful to website owners, but it has its dangers if used incorrectly...

• How can I submit a sitemap to Google?

  
  
  

  Sitemaps are XML files that provide a list of the pages on your site to help Google and other search engines find all content on your site. You can submit a sitemap to Google by uploading it in Webmaster Tools...